The Section 172 statement made by CoStar UK Limited in accordance with The Companies (Miscellaneous Reporting) Regulations 2018 can be found here.The Section 172 statement made by STR Global Limited in accordance with The Companies (Miscellaneous Reporting) Regulations 2018 can be found here. 15 January - COVID-19 impact on Europe hotel performance, 17 December - COVID-19 impact on APAC hotel performance, 9 December - COVID-19 impact on Brazil hotel performance, 3 December - COVID-19 impact on Total Accommodations, 17 December - 5 key points on Asia Pacific hotel performance, 9 December - 5 key points on Brazil hotel performance, 3 December - 5 key points on Total Accommodations update, 18 December - U.S. performance results for November 2020, 31 December - U.S. hotel results for week ending 26 December, 31 December - Canada hotel results for week ending 26 December, 31 December - Demand may be moving markets during Australia’s summer season, 31 December - Countries look to incentives to boost travel and hospitality demand, 29 December - Canada's hotel occupancy trend resembles its neighbor to the south, 23 December - U.S. hotel results for week ending 19 December, 23 December - Europe hotel performance for November 2020, 23 December - Asia Pacific hotel performance for November 2020, 23 December - Middle East and Africa hotel performance for November 2020, 23 December - Central/South America hotel performance for November 2020, 22 December - Bogota occupancy on the books update. Is Your Hotel Budgeting for Voice Technology? But with so many numbers to look at, where do you start? Keep in mind that you can always change your competitive set, so it’s okay if your first iteration isn’t perfect. Members of the media should refer to the contacts listed below for additional data requests. Faced with the unprecedented impact of the coronavirus pandemic, the global hotel industry turned to the data benchmarking experts at STR to remain connected with performance trends and track the early signs of recovery. First-quarter numbers were down for all three key performance … A Recap of ‘Voice’ at CES 2020, hotelkit Clears the Shelves at the 2020 HotelTechAwards, Winning Best Hotel Software Provider in Four Categories, Volara Named ‘Best Voice Activated Tech Product’ of 2020 by HotelTechReport, GuestRevu wins two categories in prestigious HotelTechAwards 2020, SuitePad Announced as the Best Guest Room Tablet in the 2020 HotelTechAwards, The Future of Hotel Technology Integration, Oaklawn Racing Casino Resort Selects INTELITY as Part of $100 Million Expansion Project, IDeaS, hotelkit and SiteMinder Top People’s Choice Awards in the 2020 HotelTechAwards, The Importance of Stocktaking in Hospitality: How To Manage It With HKeeper Highlights, HKeeper Highlights Reduce and Prevent Unnecessary Operational Costs, Crave Interactive Adds a Touch of Spice to the All New Higgins Hotel & Conference Center in New Orleans with the Installation of Its Award-Winning In-Room Tablets, SiteMinder Delivers its 100 Millionth Hotel Booking of 2019, HKeeper Key Benefits for Hospitality Employees, Volara Brings Holiday Music to Hotel Rooms with iHeartRadio on Voice Command, GuestRevu Achieves Level II Global Support Certification, Monscierge Appoints Former Diamond Resorts Director Elena Cormio to Fill New Role of Chief of Customer Experience, Serena Hotels to Launch Enterprise Brand Mobile App Powered by INTELITY, Myrtle Beach Seaside Resorts Selects IDeaS G3 RMS to Optimize Revenue across Seven Having built the world's largest hotel performance database, we understand our role in providing the solutions needed to help the industry operate through the best and worst of times. Please select your region below to continue. This video shows you how to get more out of your STR report by looking at things such as Market Segment Contribution and Length-of-Stay. Is your performance up or down? The STR report uses a variety of metrics to show performance data. RevPAR (Revenue per Available Room) = Total Revenue / Total Number of Rooms. Hotel Tech Report features pricing, alternatives, analysis and verified user reviews for your hotel. In order to receive your STR report, hoteliers must submit performance data (like daily occupancy and ADR) to Smith Travel Research, who then compiles all of the data they receive into the nicely presented STR reports. For those of you who get STR reports, have you ever looked at a STR report (pronounced Star Report) and felt like you were trying to read a different language? Powered by data obtained directly from the source, dSTAR provides users with an in-depth understanding of market position based on long-term trends while identifying areas for improved performance and optimized revenue management and sales strategies. You might add notes about a group booking that cancelled last minute as a cause for low occupancy numbers, or maybe a hotel next door had a power outage and you received a lot of unexpected business that led to higher RevPAR on a particular date. How Can Hotels Convince Guests They're Safe After COVID-19? The vast majority of these hotels are in the economy class. But what does STR do? It is also the sponsor of the Hotel Data Conference. Smith Travel Research (STR) hotel classification list Knowing this, you could start to brainstorm strategies to attract more transient guests. STR currently tracks more than 60,000 hotels … You’ll also see your hotel’s performance calculated as an index, which shows you whether your hotel is performing better or worse than average within your competitive set. What trends do you see? If you haven't seen a STR report we'll walk you through what one looks like. We have received your request to claim “How to Read a STR Report (Hotelier Step-by-Step)” and will reach out within 72-hours once you have been verified as the author and the article has been update with author citations and information. There’s a row for your, your compset, and your index. According to a joint analysis of 27 global markets by STR and AirDNA, the hotel industry has made “promising” weekly occupancy gains since the low point of the COVID-19 pandemic, while short-term rentals are nearing last year’s levels in revenue per available room. ADR (Average Daily Rate) = Total Revenue / Number of Rooms Sold. Review, Compare and Evaluate top hotel management software providers. Let’s start on the “Glance” sheet, which follows the Table of Contents. Version 30 Download 170.00 KB File Size 1 File Count April 22, 2020 Create Date April 22, 2020 Last Updated Download File1189836_MarketNewYorkNY.xls Login is … ADR is the average room rate sold for a given time period. A good revenue manager knows his or her way around a STR report, but a great revenue manager uncovers insights from multiple sources to paint a holistic picture and uncover trends. Insights and advice from the HTR team to find the best technology to grow your hotel business. 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